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Tony is the director and owner of David Doherty Ltd (DDL).
He purchased the business in 2012 after a very successful career in corporate life. A highly experienced and successful GM (BMS degree) with in-depth experience in global, multi-national companies in consumer products. He was General Manager for Sara Lee New Zealand for 11 years (launching the iconic Moccona coffee brand) and previously held a number of senior sales and marketing roles with GlaxoSmithKline, Lion Nathan and BDM Grange.
Tony’s comprehensive business background has enabled him to build Davis Doherty into very successful and profitable branded clothing business. His deep understanding of brands and marketing has provided clients with significant added value in maximising the profile of their company through sharp and impactful company uniforms.
“Our business is part of our client’s marketing strategy – it is not just clothing. Strategically branded uniforms generate a stronger and more relevant brand image in a business, with greater brand recognition and awareness. They build pride within an organisation, a sense of team, a sense of belonging, and a strong corporate identity. This can lead to increased staff productivity, motivation, and performance”.